Content Creation Marketing Agencies:
Why Businesses Are Switching to a Direct Video & Content Partner
Having content, especially the right content for your brand that actually resonates isn't a one-off project. It's a constant job of consistently posting and keeping your audience engaged in your business or brand. Because finding what works can be tricky, it's often outsourced.
However, many marketing companies either use boring graphics or low-quality phone footage.
How do you actually want to appear to your audience?
Doing Content In House vs. Hiring an Agency
If you're a car valeting company, people aren't really bothered about high end production; they want to see before and afters, products, and knowledge. However, if you're selling high quality products, running large events, or operating any business where perception is key, that completely changes things.
On the flip side, hiring a traditional agency can be frustrating. It’s often a slow process involving multiple people which, for low quality graphics or phone videos, isn't really worth the hassle. Traditional agencies often bring more value when running paid ads or focusing on SEO improvements rather than capturing authentic, high quality visual content.
Unlocking Value with "Content Pools"
A content pool is a bank of high quality footage captured during a brand video production session. It allows us to create multiple variations for Instagram Reels, YouTube Shorts, and TikTok content. It’s a collection of footage that can be put together to create multiple different videos, website visuals, or social media content which is often accompanied by various text options to create numerous Trial Reels on Instagram.
This lets you test what works and get massive value from what we film, rather than relying on a single video that only works as one thing.
Example: Imagine you're a musician and we spend time together filming. Instead of filming just one song or music video, we film 10 snippets of 10 different songs. You could turn that into 100 different Trial Reels with different supporting text without the low quality phone look.
How a Shoot Works
For instance, if I were filming a corporate event, I’d capture footage for the entire time I'm booked, leading to a large bank of clips. Those clips can then form a longer event video, or be chopped up into short-form social media content with plenty of variations and options to choose from.
Why Testing Small Variations Beats the "Perfect" Video
Many companies struggle with social media because they think what works on LinkedIn like a formal, impersonal video aimed at their peers should also work on Instagram. It simply doesn't. You have to switch to a totally different mindset and find a category you can fit into, focusing on hitting an emotional level with your desired audience. No one goes on social platforms to hear statistics or corporate jargon.
Using Trial Reels gives you the ability to test endless videos without clogging up your main page. When you find a video that performs well, you simply post it to your main feed.
What to Ask Before Hiring a Video Production & Content Strategy Partner
- Do we want someone to simply film whatever we say, or do we want a partner who will actively help us reach our goals?
- How can we, as a business, approach content uniquely for each specific platform we use?
Final Thoughts
If you want to have a chat and get some free, impartial advice about your content goals, feel free to reach out to me at Prysmos.
Ready To Elevate
Your Brand?
If you need help creating content for your business or simply want to get some free advice get in touch with me directly.
I film events, website visuals, music videos, sports, youtube content, motorsport, and everything in between across Bedfordshire, Hertfordshire, and beyond, turning a single day into content that keeps working long after the event ends.
If you'd like to see some of my different work,
Let's bring your next project to life.
Frequently Asked Questions
Less than people think, but it depends entirely on how hands-on you want to be. If you want to script everything and pick what we shoot that's fine, or you can leave it up to me.
The strategy phase: We spend time together upfront discussing your business goals, target audience, and what platforms you want to hit, or if you prefer I'll just record what you've decided
The shoot day: You can script every word or just have general pointers which come across more naturally. Whichever you choose I'll guide you through it, and ensure we capture authentic clips in a relaxed way
The editing process: You get to sit back while the footage is chopped up, color-graded, and built into your content pool, leaving you with a bank of ready-to-use videos
Yes, but only if the shoot is planned strategically as a production session rather than a one-off specific project.
Instead of turning up to film one planned video, we break the day down into specific, interchangeable clips. For example, we might capture numerous angles and environments of a product or different moments at an event.
The key is to set up what we're filming with being able to mix clips together to suit multiple purposes.
By capturing a large bank of high-quality clips in one go, we create a content pool that can be sliced into 15 to 30 unique, short-form reels or Tik Toks. This keeps your social feeds highly active and consistent without you needing to film every week.
